As we approached a critical product launch, I pitched this idea to the executive team as a way to get the product in front of our potential customers in a no-pressure setting. Rather than hearing about a product for the first time with a rep breathing down their neck, a user could take a self-guided tour of the product in the comfort of their home or office by downloading this interactive app on their tablet. Needless to say I got the budget and the team I needed, and off we went. 

The app ended up being an essential part of the successful product launch and continues to add value to this day.