Everything I do boils down to this: solving problems. 

I could say some things about my approach, about what I've been able to do to strengthen the brands I’ve worked for, drive leads, blah blah blah, but really, all of that, if not tethered to closing a particular gap, is meaningless. Anyone can make a video, but creating content that solves real problems, that's different. Take a look at my Floating Doctor's campaign that helped renew interest in a product that was under-appreciated, or a my SonoAccess App that helped solve a global lead acquisition problem.  And that's also my motivation for becoming an expert in multiple disciplines–video, lean management, photography, mobile apps, full blown integrated nurture campaigns, html, PPC advertising, SEO, graphic design–each new skill makes me better prepared to solve more than one type of problem, and also allows me to come up with unique solutions that combine multiple media types.

If you’d like to chat, get in touch.

Luke C. Baldwin

Sr. Product Manager, Seattle area