We were the first ultrasound company to develop a mobile device app, and while we knew it was the direction to go at the time, we hadn't a clue how important this tool would become in the years ahead.

The idea was simple: we'd create the industry's best ultrasound education and resource library (a massive need in the marketplace), make it accessible to anyone with an iPhone and, in exchange, users would be asked for their contact information...content marketing before it was trendy. Four years in, and nearly 100k users later, it was time for 2.0.

I managed every detail of the design, development, and promotion of the app, and continue to manage ongoing R&D and promotion. It was important to me to make sure 2.0 gave us a whole new platform, an architecture to support the integration of current and future technologies in order to provide the best way for clinicians to learn on-the-go. With the expansion to all major mobile devices (Apple and Android phones and tablets), and the addition of several new features upon release, 2.0 has been a huge success, landing us over 20k new users in the first few weeks after launch. I expect to see those numbers continue to rise as we begin releasing the iterations outlined on the roadmap.

STACI (Sales Tools and Customer Information) is the result of a project I lead to come up with an iPad based sales tool that would assist a rep in their initial conversation with potential customers, and ultimately offset the need for a rep to carry a folder full of printed brochures ($$$). The app has been a resounding success across the organization. Because of the way we designed the app architecture, we have been able to seamlessly adapt the tool to fit multiple new products, translate it into several languages, and spin off a version for our sister company to adapt to their brand and product line.

As we approached a critical product launch, I pitched this idea to the executive team as a way to get the product in front of our potential customers in a no-pressure setting. Rather than hearing about a product for the first time with a rep breathing down their neck, a user could take a self-guided tour of the product in the comfort of their home or office by downloading this interactive app on their tablet. Needless to say I got the budget and the team I needed, and off we went. 

The app ended up being an essential part of the successful product launch and continues to add value to this day.