To promote our flagship product I developed a partnership with a humanitarian medical relief organization by the name of Floating Doctors (already avid users of our technology). The idea was to loan them our newest product and then send a camera crew along to create a series of videos documenting their work. Because our technology was already an integral part of the care they provided, getting material that demonstrated the value of our product was as easy as turning on the camera. The beautiful thing about the 6-part series is I didn't have to tell my audience anything about the product, all they had to do was watch–the ruggedness was demonstrated by packing the system through the jungle, the ease of use demonstrated by a student being able to assess what was wrong with a kidney.

From drafting the loan agreement and developing the relationship with the doctors, to directing the videos, to designing and managing the campaign (landing page design, email strategy, banner ad designs, PPC strategy, PDF download, etc), I directed all of the teams and tasks associated with this project.