Teaser Series

I created this 3-part teaser series to prime the market for a new product that would make any current product feel like it was built in the 80's. Zeroing in on the competitive advantages of the new product, we exaggerated what a day in the life of a clinician using dated technology might look like. 

Too Complex

Too Big

Just Right

The conclusion of the three part "Goldilocks" teaser campaign.

SonoSite Teaser Series

Combination of all three

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