We were the first ultrasound company to develop a mobile device app, and while we knew it was the direction to go at the time, we hadn't a clue how important this tool would become in the years ahead.

The idea was simple: we'd create the industry's best ultrasound education and resource library (a massive need in the marketplace), make it accessible to anyone with an iPhone and, in exchange, users would be asked for their contact information...content marketing before it was trendy. Four years in, and nearly 100k users later, it was time for 2.0.

I managed every detail of the design, development, and promotion of the app, and continue to manage ongoing R&D and promotion. It was important to me to make sure 2.0 gave us a whole new platform, an architecture to support the integration of current and future technologies in order to provide the best way for clinicians to learn on-the-go. With the expansion to all major mobile devices (Apple and Android phones and tablets), and the addition of several new features upon release, 2.0 has been a huge success, landing us over 20k new users in the first few weeks after launch. I expect to see those numbers continue to rise as we begin releasing the iterations outlined on the roadmap.