STACI (Sales Tools and Customer Information) is the result of a project I lead to come up with an iPad based sales tool that would assist a rep in their initial conversation with potential customers, and ultimately offset the need for a rep to carry a folder full of printed brochures ($$$). The app has been a resounding success across the organization. Because of the way we designed the app architecture, we have been able to seamlessly adapt the tool to fit multiple new products, translate it into several languages, and spin off a version for our sister company to adapt to their brand and product line.