I wrote and directed this piece to highlight a physician who, by the nature of his use case, beautifully demonstrated the value of the SonoSite hand-carried product line. Because this was just before a new product launch, and because our interviewee was bi-lingual, I took advantage of the time we had to make sure we had enough material to create 4 full videos ( English: old product, English: new product, German: old product, German: new product). To generate higher engagement I created the trailer version which worked well to get the point of the video across quickly for those prone to click away in the first 30s.